Skincare backed by science, trusted by millions.
At Paula’s Choice, we believe skincare should be smart, safe, and effective. Founded in 1995 by skincare expert and best-selling author Paula Begoun, our mission has always been clear: to create science-backed products that deliver real, visible results without irritation or false promises.
We say no to:
- 🚫 Fragrance
- 🚫 Harsh ingredients
- 🚫 Animal testing
- 🚫 Hype without proof
And yes to:
- ✅ Clinically proven ingredients
- ✅ Transparent labels
- ✅ Thoughtfully designed formulas
- ✅ Results you can actually see
Our products are formulated to work for all skin types and tones, including sensitive, acne-prone, and aging skin. Whether it’s our iconic 2% BHA Liquid Exfoliant or our Niacinamide Booster, each formula is developed based on cutting-edge research and dermatologist insight.
Paula’s Choice is more than just skincare — it’s a movement for ingredient transparency, evidence-based beauty, and skin confidence.