HOW PAULA TRANSFORMED THE BEAUTY INDUSTRY

“I’ve been controversial my whole career from the time I wrote my book back in 1984. Later in my career, I learned that I was something called a disruptor.” —Paula Begoun

For over three decades, Paula Begoun has done what nobody in the beauty industry has—told the truth. Long before formulating her own products, she was a consumer struggling with acne & eczema, desperately trying to find products that wouldn’t make her skin worse. That’s when her lifelong career of research & formulating effective products began.

“What I wanted to do was make great skin care products and provide information.”

ALWAYS THE WHOLE TRUTH

“There are good and bad ingredients that are natural, and there are good and bad ingredients that are lab-created. To suggest that only natural is good is bad skin care.”

“I know the limitations of skin care, I know the advancements of skin care. When you do brilliant skin care and you stay with it and you pay attention to sun protection and pollution protection, I know how healthy your skin can look.”

Research continually evolves, but Paula’s commitment to uncovering the truth remains the same. Today, Paula’s Choice has established one of the most robust science-backed foundations in the industry to take the guesswork out of skin care. Consult our Science Advisory Board to review our list of medical experts who ensure we accurately represent the latest research.